2026 Ideas from Local Media Conferences

Just a quick summary of some observations from Lenfest and Google Local Media Summits in Texas

Podcast Ep4 - Raising Money for Your News Outlet

Todd visits with Maple Walker Lloyd, senior director of development at Block Club Chicago, to discuss raising money for non-profit journalism in the Windy City and tips that others can use whether they're taking the for-profit or non-profit route when it comes to organizing their media outlet and making it sustainable.

LION Publishers - Interview on Events Revenue and Impact

I'm excited to close out the year with this great piece... that I didn't have to write. :)

Ready to Make Your Life Awesome as a Local News Publisher? Create a Budget.

Budgets can be aspirational, intentional tools that help you achieve your goals as a local news publisher.

Podcast Ep3 - Three Things about Product Thinking in Newsrooms

In this episode, Ariel Zirulnick explains how product thinking helps you build better ways to reach audiences and generate revenue to sustain your newsroom.

Need a New Hire So You Can Focus on Revenue? Build a System.

The 'E-Myth' concept of Building a Business That Works Without You can inform how you go about your first (or next) few hires at your publication

Want Revenue Growth For Your Publication? Focus.

Avoid chasing shiny objects or trying to add products before you've fully monetized the core content you already offer.

Want To Work 'On' Your Business? Then Outsource '$20-an-Hour' Tasks

Spend just a little time to figure out how to offload easier items so you can do the hard stuff

Seek Advertisers with Budgets, Not Checkbooks

With the right strategy a small publisher can "knock out" digital display ads relatively quickly

Why Paying Yourself (Well) To Do Journalism Is Critical to Sustainabiltiy

DRP Update 6/5/24: Podcast Ep2 - Three Things for CMS Migration

This episode - Michael Grant walks me through his thoughts during and after a CMS migration

DRP Update 5/22/24: Check out the Podcast!

This week -- Cassandra Wagner helps me break down profitable events for your pub

DRP Update 5/6/24: Revenue Forecasting with 'The Sticky on the Wall'

My dead-simple tip for keeping your publishing revenues on track

Digital Revenue Playbook Updates: 4/23/24

Updates! Get your updates!

Digital Revenue Playbook Updates: 4/16/24

Updates! Get your updates!

Digital Revenue Playbook Update 4/9 (and Welcome!)

The Digital Revenue Playbook is designed for constant updates