DRP Update 5/22/24: Check out the Podcast!

This week -- Cassandra Wagner helps me break down profitable events for your pub

Todd Stauffer
May 22, 2024

Hi all:

So, what’s up with the Digital Revenue Playbook this week?

Podcast Episode One is Live

Did you know there would be a podcast? Neither did I! But I decided to do it, and here it is. We’ll see how that goes.

Check out the audio of episode one:

Three Things: The Digital Revenue Playbook Podcast

Hosted by Todd Stauffer, author of the Digital Revenue Playbook for News Publishers, Three Things digs into different aspects of news publishing revenue to help you develop revenue strategies to sustain your journalism organization and serve your readers.

podcasters.spotify.com/pod/show/toddstauffer

And here’s the video:

New Article: ‘Owned’ vs. ‘Rented’ Audiences

Also, I got a little carried away by a question from the most recent Transformation Tech session and wrote a piece on LinkedIn about the importance of owned vs. rented audiences. (Owned means your email subscribers; rented is your Facebook followers.)

So, I added that to the Playbook as well.

The Importance of 'Owned' Audiences for Local Publishers

How does your publication's "owned" audience stack up? This week, we had a great session in Transformation Tech's fourth cohort. (Transformation Tech is the Fund for Equity in Local News' GNI-funded training and grant program for 240 AAN, NAHP and NNPA members.

www.linkedin.com/pulse/importance-owned-audiences-local-publishers-todd-stauffer-xftjc

Questions? Comments? You know where to find me.