I'm excited to close out the year with this great piece... that I didn't have to write. :)
Budgets can be aspirational, intentional tools that help you achieve your goals as a local news publisher.
In this episode, Ariel Zirulnick explains how product thinking helps you build better ways to reach audiences and generate revenue to sustain your newsroom.
The 'E-Myth' concept of Building a Business That Works Without You can inform how you go about your first (or next) few hires at your publication
Avoid chasing shiny objects or trying to add products before you've fully monetized the core content you already offer.
Spend just a little time to figure out how to offload easier items so you can do the hard stuff
With the right strategy a small publisher can "knock out" digital display ads relatively quickly
This episode - Michael Grant walks me through his thoughts during and after a CMS migration
This week -- Cassandra Wagner helps me break down profitable events for your pub
My dead-simple tip for keeping your publishing revenues on track
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